The majority of B2B SaaS companies entering a new market start with optimism, a good product, and a global brand story that they think will be received anywhere. They invest in various aspects, including sophisticated websites, coordinated product messaging, online demand channels, and well-developed content. However, the truth is more basic: markets are different, customers do not necessarily think alike, and expansion should be led by a local mindset as well.

If SaaStr 2025 had a headline, it’d be this: “AI isn’t a feature. It’s a forcing function.” 

As a startup advisor, you play a critical role in the success of a new business. You bring valuable expertise and guidance to the table, and